中国单体酒店联盟势在必行-刘凤波
[简历]
刘凤波，港中旅深圳京华酒店总经理。香港中旅酒店管理公司深圳京华酒店董事、总经理；曾任酒店职位哈尔滨天鹅饭店董事、总经理；1992年任哈尔滨天鹅饭店助理总经理；1998年任哈尔滨天鹅饭店总经理；1998年毕业于哈尔滨理工大学研究生班 高级经济师；2001年获中国饭店协会高级职业经理人证书。
Resume:
Current position, Board Chairman , general manager of Shenzhen Mettopark Hotel , Hong Kong China Travel Hotel Management Company
【演讲题目】：单体酒店的经营与战略联盟
Topic: The management and alliance of independant hotel
中国单体酒店联盟势在必行
[引子] 16000家挂星和星标酒店，在中国, 90%为单体酒店。性质各不相同：国有资产、民营、股份、集体、私营；背景（业主）各不相同：房地产、煤炭、航空、铁路、政府招待系统、华工、个体业主等等。
2000家有管理公司、集团、联盟背景，全球和本土大小品牌竞争在中国。
2008年底是20000家以的挂星和星标酒店，高端占65%；经济型占25%；其他10%。
面对如此庞大的数据和比例，中国酒店，除加入国际籍，开发和利用地区和行业优势外，还有什么道路可以使75%以上酒店不至因单体薄弱而面临客源和服务带来的经济危机和生存问题？
中国单体酒店的现实需要联盟
一边是光荣的使命，一边是肩负的压力。
目前中国单体酒店需要联盟的局面就是这样一个环境。无论是高端还是经济型酒店，大家都在往这两个端口上挤压。
从2004年到2010年是两个极端走向极端最疯狂的时代。
毫无疑问，在中国，单体酒店，面临着本土集团与国际集团的竞争的事实。尤其是经济型酒店，目前明显是中国本土强于国际；高端是国际强于本土；但无论是本土还是国际，一部分已经加盟到这些团体的行列中；另一部分在观望；还有一部分不知所措。
举例：
1、 经济型强于国际：本土的如家、锦江之星、青年客栈、七天等；国际的雅高之宜必思、速8等；无论是数量规模国际都次于本土。
2、高端国际强于本土：国际的洲际、雅高、香格里拉、凯悦、喜来登、希尔顿、索菲特、最佳西方等等，本土的锦江、首旅建国、金陵、岭南（花园为主体）、开元、世贸等；无论是数量规模本土都次于国际。
与其花大量的精力和资本去争取一块牌或一部分客源，不如把相同类型相同级别与不同城市的同类同级酒店进行有选择的联盟。
联盟，在极端的夹缝里欢呼那些观望和不知所措的单体酒店。尤其是后者。
这就是肩负的压力；同时，因为压力而有强大的可发展空间存在，所以她更是一种光荣的使命。
互动互赢，竞争合作，这才是服务行业生产与销售模式。营运在酒店业，便是相同资源不同地区的联盟与交换的概念。
当然， 酒店业的联盟，需要有最基础最根本的条件——那就是建立健全在市面上畅通无阻的订房网。并进行合理的分类（从高中低端的客源出发，到各个不同地区的客源的引进，都需要符合客源的习性和服务设施的条件（WWW、DIRECTVIP、COM已具备）。
把最合理的本钱转换为最有效的资源与资本价值体系。不说一本万利，至少，可以依靠是联盟之后摊薄的成本控制，去争取换回更大的资源和合理的效益资本。
联盟，合适的联盟，而不是泛滥的联盟，其实就有这样的功能与效率。
联盟魅力，21世纪中国单体酒店行动力
是在于做好自己的本岗位的工作就能够产生最好的经济价值。
国际品牌果然有她的魅力，但并不适合所有的地区和酒店。有些地区在客源上是有非常明显的国际化优势的，比如上海、比如北京、比如广州和深圳这样以商业和政治及高新技术为特点的城市是非常有效的国际输出和国际加盟。但她不适合一些旅游目的地很明确和一些很少有国际商人涉及的二三级城市和地区。
当然，在上面提到的国际商务大都市，同样存在着一个城市之内的不同区域的客源的差异性。
联盟，就是要把这些不同地区的差异性进行合理分类，再做整合，将一些常常在商务城市走动的客源和地区明显的客源以及组成团体旅游的客源进行分门别类；然后有针对性地介绍和输出这些客源到联盟的网络群体中，提供有针对性的服务；以达到服务因地制宜，客源因地制宜，产生的经济效益合情合理。
那么，联盟，不仅起到了一种有序的合理的竞争作用；同时可以遏制不良竞争给一些本来就在亏损边缘行走的酒店造成更大的损失和伤害。
但并不是所有的联盟，都可以取代和避免为争取客源而竞相压价，所出现的恶性竞争的局面。至少，可以合理避免给自己的服务打了折扣还要充胖子的尴尬状态。
所以，中国，（其实国际也一样），真的是非常需要有智慧的，并认识到分类服务、有序竞争和既合作又竞争是酒店业迫切需要的自发的一支或多支联盟体系，才能使我们自己的管理与服务和建设投资者得到应有回报和服务的价值。
联盟，其实也是服务行业应该充分认识并自觉去建立的三者甚至四者公共价值关系平台。
相信21世纪的有识之士，中国的单体酒店，会迎来这样一个大联盟时代！
集中推广的联盟优势
行业优势超越行业，集团统一超越自由。
联盟的组织和团体，需要因地制宜地选择一些国际旅游节（象柏林国际旅游节、泰国亚太旅游节、香港国际旅游交流会ITE等）进行有特色有特点的相近相同的酒店一起走出去进行集中推广来引进客源。（单体酒店独立推广所花费用业主是舍不得的。）
集中推广，具有提升人气指数和降低成本的优势。其作用是具备了一个行业协会的优势并超越了协会，一个大财团统一并超越了财团被控制的局限而产生其自由又自律的功能。
因为联盟，可以集两者的优势于一身；并可摈弃散漫和封闭的缺点。我们可以用数据表明这样的功能作用——以香港国际旅游交流会的推广为例。一个摊位2、5万元港币，一个酒店派出去2个人3天时间计划，连住带吃加交通费加宣传资料印刷费等，应该在10万元左右。如果集中推广，可以把10万扩大到3个展位，用2、5万把宣传品制作得大气些，以香港的联盟成员就地配合服务（可用别的形式给予补偿），同时派出执行机构最近的分部服务成员6-8名，如果加以灵活运用，以就地联盟成员做为接待费用的开支抵冲会费，这样，其成本就大大下降，而组织与个体之间也相得益彰。
倾向性联盟分类法
一、 服务酒店分类法
1、 联盟的酒店可以横向分类为五星钻 石频道和经济型频道两大类；
2、 纵向分类法为商务型、会议型、度 假型、公寓式、综合型五种；
二、 地区客源的生活习惯和语言特色分 类法
大的可分为国际和本土两大类。进 一步细节化是——
1、 中国本土的大众型服务类
2、 中国本土的地方民族特色（清真 等）
3、 中国本土的珠三角特色和长三角特 色
4、 中国邻邦国家接近东方的日韩特色
5、 欧洲特色
6、 伊斯兰特色
7、 其他特色
寻找什么样的联盟组织加盟对自己有利？
第一部分 联盟联力联势的宗旨
我需要，所以我加盟；
我借力；同时我创造；
创造和借力并存；向心力和 契合力并存；
形成合理使用资源和共同完善增强单体酒店抗风险能力的交流并交易平台。
被联盟的酒店，提倡实行排它性的做法，使加盟的酒店能够切实在这个平台上有所获得，与他做单体时候不一样的感受就是：集体的力量。
被联盟的酒店获得：品牌带动的经济效益和荣誉。
被联盟的酒店需要提供和应该提供的：是共同创造的互动互信氛围。
所以需要寻找适合自己发展思路并能切实产生经济效益；同时能为本酒店提高知名度和荣誉感的联盟组织。
所以需要寻找有号召力有话语权有影响力有媒体共同参与的甚至可达成交易引来资本的互动式的联盟平台。
联盟的宗旨应该是：我借力，所以我创造；我互动，所以我发展。
为什么联盟？它的基础是什么？
因为单体，力量相对薄弱，因为单体，独立开发客源受到经费的制约；
以强大的宣传服务和营销服务为联合的基础。
什么样的单体酒店最受联盟组织欢迎？
1、以期希望通过集体的力量互相发展互相壮大，并以联合为荣，相信能带动自己在区域之间产生一定的影响力的单体酒店进行联盟；
2、信任组织有能力既给酒店带来客源互动，又创造了管理和采购和信息共享的优势；
3、具有提升在行业内的品质和服务形象的统一性的认识；明确联盟等同于企业集团的统一性，但不同于企业集团在管理上统一性的自由开放型；确认等同于行业协会的组织选举和号召力影响力的功能，又不同于行业协会的过于松散型的加盟。
4、明确认识：因为联盟，是挑战风险的象征；联盟的最主要特色是集体力量的显示；联盟还需要形成相同的口号是拿出自己1%的资源来成就99.9%的流通机会。
5、明白责任：加入联盟组织是需要相对的服务费和提供相关人员的宣传推广之配合工作。
第二部分 中国酒店联盟现状分析
1、 纵向分，把经济型和五星钻石型分别开来。而发达地区和一线城市已基本被资本巨头占领、切割、瓜分。提供的建议：联盟组织需要见缝插针。
2、 横向分，把最需要的地区情形描述出来。发达地区的经济型酒店和欠发达地区的高星酒店；集中的问题，一是开发费用问题；二是地区高端客源的限制。提供建议：中国满世界都是旅游风景区，中国满世界都是人力、物资、能源等丰富而庞大的可开发资源，有强大的投资环境和贸易平台，所以开发和布局二、三线市场是联盟组织的发展方向。因为实际上一些早期进入中国市场的国际品牌已经在往这个方向布线。
第三部分 联盟需要具备哪些要素?
从组织的功能性来讲，就必须具备
1、鲜明的标识与话语权；
2、明确的章程和制度；
3、明确的组织者和成员单位的责任和 义务；
4、3-5年的发展规划；
5、年度活动与推广规划；电视、报刊、网络和更细分的专业务门类媒介规划。
6、分类培训规划；
7、策略联盟学院；成立培训中心；并由专业专人常年负责策划各种培训活动和出台各种培训教材；
8、具有真正能带来客源的订房网；
9、建立联盟内外的专业酒店人才网；
10、提供给酒店经理人、业主和专业院校之间可以交流的论坛网；
11、建立与客户对话的VIP会客室系统，达成并建立主体（服务者）与客体（消费者）之间的互动与交流并共赢的公共关系平台。
总之，做实事，行动迅速，行之有效；有一年三年五年八年十年等明确的发展规划。因为全球酒店集中在中国竞争，如果没有长远的发展规划，其生命力得不到认同，不管是谁联盟有多响的名字都是昙花一现，不会有发展。
第四部分 什么样的联盟最有效?
不同地区相同类型相同级别的酒店之间的联盟更为有效。
没有管理公司，没有营销网络，但又确实想寻求发展获得良好效益的责任感很强的酒店，一定会受到联盟组织的欢迎；也是最为有效的联盟。
第五部分 现在已经做好准备的的联盟机构
在中国，最早的是名酒店组织；目前比较有知名度和影响力的是世界金钥匙联盟组织。但都缺乏真正为联盟成员带来客源的主要功能，更多的是年度聚会和组织考察的活动安排；还有是鲜明的标志做得不错。
从全球网络排名分析来看几乎这些组织没有什么预订功能给联盟的酒店带动客源。
第六部分 联盟,是一个组织的形式也是一个系统工程
除了各种营销、人才、培训、采供、推广等专业委员会；还应有代表组织的新闻发言人、宣传策划部门和展览部门；并且还要有良好的宣传工具；成立各种经理人俱乐部和公共关系俱乐部。
第七部分 中国单体酒店联盟的经济价值体系与历史使命
让联盟组织成为一个资讯快捷的服务载体；
以强大的宣传服务体系推出一批又一批酒店管理精英；
成就一批又一批优秀的、能创造良好经济效益的酒店最出区域走向中国大舞让亚洲让世界认同；
以集体力量开拓客源市场并培植和储蓄联盟体系的不同种类的客源市场；象接力赛一样延续联盟生命力；
团结酒店管理专家和精英，联合全球各大高等旅游酒店管理学院教授；为联盟的酒店提升管理水平，提供培训学习机会；输送服务与管理人才；
依靠媒体的特有资源，进行统一的形象推广，从而扩大或提高每一家联盟酒店的影响力；
终极目的是要让每一个单体酒店不再孤单，在区域的竞争中获得体系内的共同存在是联盟的终极使命。
为联盟酒店成员设置专门的培训教育基地；从实际出发，优先为联盟酒店培养人才，输送人才；为管理人才获取更高的文凭和上岗证；为下一轮中国城市酒店产业竞争激烈化做好充分的准备。
要发展，就要冒险；而挑战风险，正是时代赋予中国酒店业没有强大背景的单体酒店的历史使使命。
这也正是联盟的特殊意义。
中国单体酒店联盟的必然性结论
因为人人都可以分析出来的两种极端的发展趋势，势必会给正在寻找联合发展但又没有合适品牌可以加盟的单体酒店带来极大的困惑。这个时候有一个既不代表企业，也不代表个人，而是能够为某一个特定需要的群体提供特定的优质服务并为其带动良好经济效益，发表公共声音，应该是最好的选择。
这个必然的趋势就是——中国单体酒店的联盟。
[“联盟”组织链接档案]
直通VIP联合商会，网络实名：直通VIP。2002年香港特区注册。
主张：不同类型和不同等级的联盟组织，重点服务于单体酒店。
她与国家的一些行业协会和全球性的社团组织都已建立战略与策略联盟和合作关系；
她已建立并且在全球排名30万位的为单体酒店服务的订房网：
www.directvip.com
她已创建了网上人才交流体系
www.ihhr.com；
她与已经有良好口碑和美誉度的《中外酒店》杂志建立子母关系；包括今天大家从四面八方汇聚而来所推崇的中外酒店论坛这个给酒店业主和经理人带来互动、奉献智慧的交流平台，以及网上论坛交流平台www.ihfo.com等等；
她已出版有定位于消费者的酒店客房读物《直通VIP》；等等，这些都是包含在直通VIP联合商会的服务体系内。还有其他的人才服务；培训服务；以及顾问服务等等。更详细的内容请浏览“直通VIP”以及与之关连的网站。
在“联盟需要的诉状条件”中，直通VIP联合商会都已具备。
全球联盟，地区执行；服务个性化，责任制度化；是直通VIP联合商会的内外统一话语。
以下是我们的联盟组织需要思考的一些问题：
1） 标志和网站，需要通过各种媒介的推广；
2）根据不同端口的客源市场有针对性地参加一些大型旅游交流会和组织一些客源集中的地区进行定向性的客源市场推广工作；
3）对大型企业的商务旅客可以做成宣传单，并可为一些企业具体签下同等级别的联盟酒店服务计划；
4）对定位明确的媒体进行服务明确功能明确的酒店做客源市场的推广。如经理人杂志、财富杂志，可以做一些针对性很强的联盟组织广告；
5）开发与银行电信航空之间的合作。
In China, there are 90% independent hotels with different ownership such as state-owned, non-governmental, stock-holdings, private etc. However, maybe they hold different backgrounds, such as real estate, coal mine, airline, railway, government reception system, individual hosts etc.
There are over 2000 hotels with a background of hotel management company, group or union.
By the end of 2008, there are over 2000 hotels realizing the hotel star standard, including 65% top hotels, 25% economic style hotels and 10% in other styles.
Confronted with the enormous data and rate, China’s hotel should choose what kinds of roads to deal with the economic risk and surviving problems by the 75% hotels, besides the advantage of resources.
At present, China’s independent hotel requires hotel union, no matter they are positioned in the top standard or just economic hotels.
From 2004 to 2010, it is a crazy period for the hotels to walk from one end to another.
There is no doubt that the independent hotel in china confronts with intensive competition from local hotel group and international hotel group. Especially in the field of economic hotels, at present, the Chinese local hotel supervises the international hotel, while the international hotels are still positioned in the top level. Currently, some independent hotels, no matter they are the local hotels or the international hotels, have joined in the team group, while some still lay aside or do not know what to do.
For example
1. The economic style hotel supervises the international hotels, such as the local Home Inn, Jingjiang, Youth Inn, Seven days etc.
2. Top standard hotel supervises the local hotels. The international hotels such as the Intercontinental Hotels, Accor Hotel group, Shangri-la Hotels, Hyatt Hotels, Sheraton Hotels, Hilton, Sofitel, The Best West, etc and the local hotels such as Jinglin, New century, World Trade etc no matter in the number and in the scale are subordinate to the international standard.
Let’s say, rather than invest in big amount of money into it to gain the guests, we would like to unite the hotel of the same levels and standards selectively in different cities.
Of course, the hotel industry unions are based on the fundamental conditions. That relies on the room reservation network system based on the market and it is essential for us to arrange it rationally. As you all know it essential to satisfy the different kinds of customers’ habit and provide various kinds of service conditions in different regions. In this way, it would be effectively to transfer the rational cost to the most effective resources and capital value system. Although we could not say it is easy to transfer the small amount of money to the ultimate use, we could make use of the cost control after union to gain bigger resources and more rationally effective capital.
That is to say, rational union but not blind or flooding union is in possession of such kind of effectiveness and function.
To unite is the motivation for China’s independent hotels in 21st century
To be fully responsible for one’s own post could generate good economic values.
Although the international hotel brand endows with its own charm, but do not suit all the regions and hotels. Some regions have its own international advantages, such as Shanghai, Peking, Guangzhou and ShenZhen, which characterized by their commerce, politic and high-tech. However, it does not suit the tourist place with definite destination, and the 2-3 level city or province with few international businessmen to involve in.
Of course, the international business cities we mentioned above are still in possession of the differences among different cities and regions.
Confederacy is to assort the distinctions of different regions to integrate. Generally speaking, it is vital for us to assort the various kinds of customers and regions into different rankings. According to the results of it, we could introduce or export the guests to the network group with definite goal. To provide the definite service for the hotels could generate economic effect rationally.
Therefore, confederacy not only plays a rationally competitive function but also prohibits the evil competition and damages brought by hotels which walk in a loss circle. However, not all the confederacy could avoid the phenomenon to gain the customers through bargaining. At least, it could effectively help us to avoid the embarrassment state that our service got discount but still breast loudly.
Therefore, a system with high-intelligence, fully awareness of cooperation and competition is what the hotel industry really wants. Only in this way, could our investors and managers get relative rewards and service values.
Confederacy is the platform of public value relation that the service industry should be fully aware and establish consciously.
It is believed that in the 21st century China’s independent hotel is coming to welcome the union period.
To expand intensively
The union group and organization should select certain international tourist festivals according to various regions, such as Berlin International Tourist Festival, Tailand Asia Pacific Tourist Festival, Hong Kong International Tourist Exchange ITE etc, in order to attract the tourist guests with characteristics.
To expand intensively is helpful to promote reputation and reduce cost, which is equipped with the advantage of certain industry and supervises certain association. Confederacy could integrate both advantages and eliminate the weakness of randomness and full-closeness. In light of the data, we could give an expression to its functions.
Take the Hong Kong International Tourism Exchange Conference as an example. One booth could be cost 20-50 thousand Hong Kong dollars. If the hotel is planning to send for 2 employees to attend it for 3 days, it would cost 100 thousand RMB including accommodation, transportation, printing etc. If the hotel adopts the intensive expansion, the 100 thousand RMB could cover the fees for 3 booths. And the ads products cost of 20-50 thousand RMB could work better.
The classification of favorite confederacy
1. The classification of serviced hotels
(1) The united hotel could be divided into five diamond channel and economic channel in the landscape orientation.
(2) The united hotel could be divided into commercial style, meeting style, resort style, apartment style and comprehensive style in the vertical orientation.
2. The classification of residential habit and linguistic characteristics of regional customer.
It could be divided into two groups: international group and local group.
(1) Local public service in China
(2) Local and regional ethic characteristics in China
(3) Local pearl-triangle characteristics
(4) China’s neighbouring countries close to the Japanese and Korean characteristics
(5) European Characteristics
(6) Islam characteristics
(7) Other characteristics
To seek for what kind of union and organization could be benefitable
Part 1 The tenet of union
I require, so I unite;
I borrow from outside, in the same time I create;
Creation and borrowing co-exist; centripetal force and polymerizing force co-exists;
To rationally make use of the resources and perfect the independent hotels could help them to update its anti-risk capacity and provide the platform for communication.
The united hotels advocate the exclusive behaviors in order to make the united hotels gain big profit from the platform. What we get differing from others is the collective force.
The united hotel wins economic effect and reputation.
The united hotel requires the atmosphere of exchange and creation.
It is essential for the hotels to look for the developing road that could generate economic effectiveness and in the same time help the hotels to promote hotel’s reputation and increase the awareness of honor.
In addition, it is essential to rely on the influential organizations and media to make the deals and promote the exchanging united platform to bring in more capitals.
The confederacy aims to stress on self-creation, development and interactivities.
Why we should walk on the road of union? And what is its foundation?
As you all know, the force of independent hotel is quite weak and limited by the customers’ resources. Therefore, it is essential for us to propagandize on marketing services.
What kind of independent hotel is popular?
1 Each kind of independent hotels could expand through its group forces, which could generate certain influential independent hotels union.
2 Independent hotel union not only brings customers interactivities, but also the common share of management and purchase.
3 Fully awareness of the conformity of quality and service image in the industry; be clear that the union equals to the conformity of corporate group but different from the freedom and openness of the corporate management; be definite about the influential force of the selection by the industry associations but different from the relaxing union.
4 Definite cognition: union is the token of challenge and risk; the confederacy characterized by its collective forces; union need the same slogan which could spare the 1% willingness to cultivate the 99.9% exchange opportunity.
5 Clear about one’s responsibilities: joining the union group asks for relative service fees and relative ads expansion.
Part 2 Current analysis over China’s hotel confederacy
1 In the vertical orientation
It is essential to separate the economic style from the five diamond style. Major capitalists have covered in the highly developed cities and forefront city. Suggestions: be swift to look for good opportunity.
2 In the landscape orientation
To give an exact description concerning the most needed regions, that is, the highly developed regions should co-exist the economic hotels while the less developed regions should melt with the top star hotels. The most intensive problems are: one is the cost and another is the limit amount of top standard customers. Suggestion: we could develop the second and third market is the developing orientation for the union organization, because China has a great potential of explorable resources and good investment opportunity. Therefore, the international brand coming into China’s market earlier has walked on this way.
Part 3 The elements for the confederacy
Viewing from the performance of the organization, it must be equipped with the following elements:
1. Definite identification and saying right
2. Definite rules and regulations
3. Definite organizer and responsibilities and rights enjoyed by the staff members
4. 3-5 year developing plan
5. Annual activities and promotion plan: television, magazine, network and each plan in details
6. Training plan
7. Strategic union college, to establish training center, offer the professional one to take the responsibilities of all kinds of training activities and publish the training references
8. Hold the room reservation network which could bring customers
9. Establish the professional hoteliers network to unite with in and out unions
10. Offer the forum network which could help the hoteliers, hosts and colleges to exchange
11. Establish the guest-meeting system to promote the interactivities and exchanges between hosts and guests
Above all, it is essential to be swift to the facts and reflect to the facts. We must hold the developing plan in the 10 years, because we are confronted with the intensive competition from the international hotels.
Part 4 What kind of confederacy is effective?
The hotels with the same style and ranking in different regions could be more effective.
The hotel, that has no management company, networking system and wants to seek for good development, would be welcomed by the confederacy organization. It also will be the union which get the most effective benefit.
Part 5 The confederacy agent have been fully-equipped
In China, the earliest group is the famous hotel organization. At present, the most reputable and influential organization is the World Golden Key Confederacy Organization. However, it still could not bring in more customers, but to arrange the meetings or just to explore.
From the global network ranking, it is obvious that there is no reservation system in those groups could bring customers for the confederacy.
Part 6 Confederacy is not only the form of an organization but also a systematic project
Besides all kinds of marketing members, training, purchasing, expansion councils, one should have the representative speakers, propagandizing department and exhibition department. In addition, good ads tool, all kinds of managers, clubs and public clubs are essential.
Part 7 The economic value system and historic tasks of China’s independent hotels
To promote the confederacy to be a service carrier;
To train a group of hotel management elites with the strong propagandizing service system;
To cultivate a group of excellent hotels which could generate good economic effect and let the Asia and China know;
Let us expand the guest resources market and reserve all kinds of guests resources market to sustain the confederacy life like the relay race;
To unite with the hotel management elites home and abroad, the professors from the hotel management department in the famous colleges, it could help us to promote the management levels and offer us good opportunities to learn;
Relying on the special resources possessed by the media, we could put forward the united image expansion and expand each confederacy hotels’ influence;
The ultimate goal for us is to unite each single hotel and gain the common orientation in the regional competition.
It is essential for us to set up a professional training base. Starting from the facts, we should give the priority to train and export the talents, high certificates for the management talents, prepare for the intensive competition of China’s city hotel industry.
We dare to adventure in the developing process, while challenge and risk are the historic tasks endowed by China’s hotel industry. That is the special significance of confederacy.
Part 8 The vitality of China’s independent hotel confederacy
Each one of us could sense out the developing trend of the two ends, which would bring great puzzle to the independent hotels that want to develop but still do not find the right brand. Currently, the best choice is to find the organization that does not represent certain corporate, individual but could provide what the certain group want.
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